A New Way to Attract STEM Talent

IN40, a leading technology solutions provider, created a digital talent academy for STEM students who want to get into tech jobs, including placements for their partners BAE Systems. This academy provides BAE Systems with 25+ students for exciting digital projects and for employment. The academy will also be supporting many more leading employers with young digital talent.

Service:

Research & Insight, Event Marketing, Recruitment Marketing

Location:

North West

Objective
To attract and engage STEM students, with a focus on women and BME STEM students.
What we Did
  • Conducted market research to create events people wanted to attend
  • Activated our influencers to create content for their audience on social media
  • Structured the event to maximise engagements and interactions – inviting influencers in tech to speak at the events
  • Followed up with post-event influencer posts to maximize engagement with students
    • Results
    100
    Event Sign Ups
    200
    Applications
    0 %
    Women & BME
    0
    Hires
    £ 0
    Cost Per Hire

    What you’ve got seriously works, you just get it. You’ve helped us completely fill the programme under very difficult circumstances and all through really targeted promotion"

    Mo Isap, IN40 CEO

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