Finding the Fearless

Frasers Group

Retail giant Frasers Group, who owns Sports Direct, Jack Wills, Game, Evans Cycles, Slazenger and much more is looking to stake its claim as a leading UK graduate employer. Frasers group is now looking to attract the most talented and entrepreneurial students across the country for their retail portfolio.


Recruitment Marketing




To attract the best and most entrepreneurial students across the UK, Frasers Group launched an incredibly exciting competition with a prize of up to £15,000. Any student with a business idea that helps their fellow students or Frasers owned brands can submit their idea and be in for a chance to win.

What We Did

We partnered with 45 of our influencers, activating them to create their own promotional content on their Instagram stories, share the creative assets already created for the campaign, sharing messages and creating activations in Facebook groups and sharing invitations to their private messaging group chats through referrals.



Click Through Rate:


Helped Achieve:

267 Applications

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