To achieve our objectives, we began with a thorough research and workshop phase. Through a series of interviews and workshops, we spoke to the EYF team to get to the heart of how they work now and where they’re heading in the future.
These workshops, alongside our research into competitors and speaking to young people, informed our approach and enabled us to create a new social media and content strategy for their pages.
This hinged on the pillars of having the right mindset, breaking down the application process and interview process. We then worked with them on ways to bring these pillars to life through content and presented everything to the team.
We’re now moving onto phase 2 of our work through content creation, growing their followers and engagement and linking this work to their programmes.